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BCV campaign: Two steps away and two clicks away

Project
Overview

BCV Audiovisual Campaign

Ramon & Pedro accompagne les marques et institutions dans la production de campagnes audiovisuelles, de films publicitaires et de contenus visuels conçus pour une diffusion multi-plateformes. De la conception créative à la post-production vidéo, notre studio de production développe des univers visuels forts au service des marques.

Client
BCV
Project
Advertising film / audiovisual campaign
Platform
TV / Print / Digital

Creative Approach

To embody the promise “Just a few steps away, just a few clicks away”, we developed a visual concept where the physical world and the digital universe merge within the same image.

The objective: to visually convey the human closeness of Banque Cantonale Vaudoise while highlighting the seamless fluidity of its digital services.

Physical & Digital

Through a combination of live-action filming and 3D image creation, everyday scenes seamlessly evolve into an integrated digital environment.

This hybrid visual storytelling approach illustrates, in a simple and impactful way, the continuity between in-branch relationships with a advisor and the bank’s digital experience.

Making Of

Authentic and deeply rooted in the Vaud region: with a production approach grounded in reality, we prioritized local elements. A real bank, a real house and familiar surroundings that naturally reinforce an immediate sense of proximity and trust.

An Immersive Commercial Film

The campaign plays with transitions between physical and digital worlds to demonstrate how BCV supports its clients everywhere — both in real life and through their digital interactions.

Deployment

The campaign was designed as a multi-channel initiative to maximize its visibility among the general public. - Regional TV campaign - Theatrical screenings DOOH (Digital Out-of-Home) in public spaces - Billboard advertising throughout the canton of Vaud - Digital adaptations and web formats

Each format was specifically adapted to ensure a consistent advertising video production across all media platforms.

Mobilized expertise

  • Art Direction and Creative Design

    Audiovisual Production of the Advertising Campaign

    Scriptwriting and Direction of the Commercial

    Live-Action Filming

    3D Image Creation and VFX Integration

    Photography Production for the Poster Campaign

    Audiovisual Post-Production (Editing, Compositing, Color Grading, Sound Design)

    Multi-platform adaptations: TV, cinema, DOOH, digital, and print

Credits

Client Banque Cantonale Vaudoise
Project type Advertising film / audiovisual campaign
Production Ramon & Pedro – audiovisual production studio

Concept / Production Ramon + Pedro

Creative Directors Laurent Fauchère, Antoine Tinguely
Account Director Fanny Vuattoux

Shoot

Directors Laurent Fauchère

1st Assistant Director Isaline Tardy
Producers Nicolas Villedary, Jenna Dorenbos
DoP David Baumann
DoP Assistants Pierre Bodino, Joao Prates, Dylane Endrion, Leo Jean Raymond

Making of Romain Chautems

Photographer David Baumann
On-set Photographer Aurelia Thys

Make-up Artist Elisabeth Péclard
Drone Operator: Romain Chautems

Stylist Sandy Juillerat
Set Decoration Manager Juliana Stadelmann

Post-production

Storyboard Alan Madiata
Editors Isaline Tardy
3D VFX Phoenix Rigo
2D VFX Felix Helfer
Color Grading François Jaquier
Sound Design Brian Bendahan